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Our Vision

A world where athletes control their digital representation, with AI enabling them to forge meaningful connections with the next generation of fans, while they focus on what matters to them most.

OUR APPROACH

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AI Athletes are intelligent, life-like avatars - a digital extension of the athlete. AI Athletes are developed with the athlete's input to ensure they are an authentic representation, one that captures the essence of who they are, and can safely represent them in the digital world.

By partnering with athletes we help them in three key ways:

Focus on what matters

AI Athletes can meet up to 80% of an athlete's media commitments, by automating social content creation and fulfilling brand and sponsor obligation via short form video and advertisements.

INCREASE OFF-FIELD VALUE

AI athletes help athletes to reach more fans, more often and in more meaningful ways, maximising their earning potential by scaling audience engagement.

OWN AND PROTECT DIGITAL IDENTITY

Authentic AI avatars give athletes full control over their digital representation, preventing misuse and safeguarding their brand and fan relationships.