Transform fan engagement with AI-powered avatars

We're building AI-powered avatars so clubs and athletes can control their digital representation, helping them forge meaningful connections with the next generation of fans.

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We believe athletes are the true champions, we empower not exploit, and help fuel their greatness.

Meet the founders

Founded in 2024, we're a global sports technology company with headquarters in Munich and Melbourne. Our team are passionate about sport and creating experiences that bring clubs and athletes of all levels closer to their fans.

Dr. Anja Martin
Founder & Co-CEO

Lawyer (PhD in Sports Law) and Hockey Player

Sam Taylor
Founder & Co-CEO

Sports Tech Entrepreneur and Cricket Player